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European Maltsters
Can't Get Enough Of Troon 03/02/05 Such is the appetite for Troon malting barley in Europe that nearly 1000m/t of seed from England and Scotland has been shipped to Denmark to supplement supplies for the country's cereal growers.
Seed production for next year has now been increased to more than 3000ha, which will boost Troon's market share to around 10% in Denmark, with potential for it to be the leading variety. The picture shows Joss Vincent, of Nickerson, overseeing the loading of 24m/t of Troon seed from Nickerson's seed plant in Holton le Clay, Lincolnshire - its destination Denmark. Nickerson have also sold a substantial amount of Troon to suppliers in Germany, and are currently concluding negotiations to supply an Eastern European country directly. |
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The majority of Denmark's malting barley is exported to German
and Eastern European end users, including their crop of Troon.
Last growing season was Troon's first year in Demark so seed supply
was limited and consequently not enough to fulfil demand. As a
result the UK has had to step in to provide the additional seed
needed.